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Appropriating from the World of Business: Andy Warhol's Key to Success

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Author: Meadows, Rusty Adam
Advisor: Wallach, Alan, 1942-
Committee Members: Moretti-Langholtz, Danielle; Palermo, Charles, 1965-
Issued Date: 2010-05-12
Subjects: Art
Business studies
URI: http://hdl.handle.net/10288/1981
Description: The thesis is an examination of the business process and techniques used by Andy Warhol to become a successful artist. These techniques were: his ability to craft memorable experiences for those who sat for portraits; the use of his social networking to bring in clients; and his encouragement of seemingly unrelated experiments. In addition to these points this thesis also identifies and investigates Andy Warhol Enterprises, the artist's company, and the influence his company had on his artistic endeavors. The thesis examines why Warhol appropriated many aspects of the consumer driven world and explores Warho's success due, in part, to his willingness to transform his artistic production into a business.
Degree: Bachelors of Arts in Art and Art History

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